Digital Design, Compositional Systems

BIGVITA is a D2C wellness brand centred on targeted, product-first formulations. Developed in partnership with one of the U.S.’s leading ingredient and formulation partners specializing in science-validated nutraceutical actives — and manufactured domestically in the U.S. — the brand focuses on wellness pillars like hair health, cognitive clarity, sleep quality, and muscle function. BIGVITA’s identity balances rigorous formulation and clinical credibility with a modern, optimistic aesthetic meant to make daily supplementation feel simple and aspirational.

Our goal was to unify BIGVITA’s product storytelling and commercial experience under a single visual and motion system. We delivered an integrated brand toolkit — from compositional systems for web and social to cohesive email layouts, data visualization templates that communicate efficacy simply, and a suite of motion assets to bring formulations and benefits to life. The outcome is a consistent, scalable creative language that strengthens product clarity, builds trust, and elevates conversion across discovery and purchase touchpoints.