Creative Direction, Campaign Management, Digital Design

IOBANANA is a pioneering sexual wellness brand at the dynamic intersection of technology, art, and intimacy. The brand embraces a mission to destigmatize sexuality, offering inclusive, innovative products that encourage individuals to explore and enhance their sexual identity in a healthy and empowering way. IOBANANA’s focus is on merging pleasure with self-discovery, bringing modern, creative design into the sexual wellness space.

Previously recognized within East Asian communities, the brand approached us to help reposition it for a broader North American audience. Our task was to bridge cultural nuance with mainstream appeal—without losing the brand’s original essence. Through a targeted creative branding and content marketing strategy, we crafted visuals and messaging that resonated deeply with the new demographic. As a result, we achieved exceptional performance metrics, including cost-per-click rates as low as $0.04–$0.06, while successfully sparking engagement and conversation within the target community.