Creative Direction, Art Direction, Set Design

A father/son duo, prepared with 50 years of experience in sales and manufacturing within the diamond industry, decided to start their own diamond business to offer something different. Jewelry is something both founders have always loved, and it makes them proud that they’re able to make great jewelry inclusive and accessible.

A comprehensive rebrand was initiated for Majesty, a well-established fine jeweler seeking continued relevance in a shifting market. Historically positioned around a male-centric, price-driven narrative, the brand needed a strategic evolution toward a more emotionally resonant and aesthetically refined identity. Our approach focused on subtle yet meaningful adjustments—refining the visual language, updating the tone of voice, and introducing storytelling elements that highlight romance, craftsmanship, and enduring elegance. By implementing these changes with precision and intention, we delivered a refreshed brand that resonates with a new generation of jewelry lovers—without compromising the loyalty of its existing audience.